How to Choose the Best Company Name for Your Business (Expert Tips)
Coming up with the perfect name for your new business can be really tough. There’s a lot you need to get right.
But without a business name idea, you can’t go any further in the process. You can’t even register a domain name for your business idea until you’ve come up with a unique business name.
Using a free business name generator can be a great shortcut to coming up with the perfect name. You’ll want a business name that represents your brand, and something that you can stick with as your company grows for years to come.
When you’re using a business name generator or a domain name generator, try these top branding experts’ tips:
1. List Keywords Associated With Your Business Idea
What words or phrases are a good match for your brand?
If you’re not already clear about what your business will do, now’s the time to define it.
You’ll also want to think about at least one of these:
- How you do business: Quickly? Affordably? Expertly?
- Who you do business for: Small businesses? Busy professionals? Beginners?
Make a list of all the words that come to mind. Try to come up with synonyms (related words) too as you narrow down your brand. For instance, your “affordable marketing for small businesses” could become “budget-friendly advertising for start-ups.”
Or maybe you’re creating a business that provides offline services, like a yoga studio.
If you get stuck, take a look at the business names and slogans your competitors are using. What words and phrases do they use to describe themselves? How do their business names fit with their brands?
Obviously, you shouldn’t copy a competitors’ name or slogan, but you might find that it inspires you with a new company name idea.
2. Come Up With Lots of Business Name Ideas
When you’re trying to name your business, it can be a bit like trying to name a baby. You want the name to be perfect.
But in reality, there are plenty of different business names that would work just fine for your idea. You don’t want to get too stuck on having one particular word or phrase in your name in case that domain name isn’t available.
Come up with as many possible options as you can. You might want to ask friends or family for their name suggestions, too. Even if they don’t come up with a great new business name, they might still spark some ideas for you.
3. Make Your Business Name Clear Rather Than Funny
Some funny business names can raise a laugh, like “Curl Up and Dye” for a hair salon. However, if you want customers to take you and your business seriously, stick with something clear.
Funny business names can confuse customers. A domain name that doesn’t seem to relate to your business won’t help your site to rank well in Google, either. A great name for your company needs to make sense, instantly.
4. Don’t Infringe Other Brand Name’s Trademarks
If you’re creating a business that’s related to someone else’s product or service, be extra careful about how you name your company.
For instance, our site is called WPBeginner. It’s about WordPress, but we use “WP” not “WordPress” in the name of the site. That’s because “WordPress” is a registered trademark, and we need to follow the rules on how to use the WordPress logo and trademark.
When you’re using a brand name generator, avoid entering trademarked words. That way, none of your name suggestions will infringe copyright.
5. Think About Your Business’ Brand, Not Just Your Business’ Name
Your business’ name is just one part of your brand. How will your company name fit with everything else? Our sister company OptinMonster, for instance, has a cute monster (Archie) chewing on an email in the logo.
You’ll want to think about your name alongside your possible company logo designs, brand colors, and more.
6. Use a Business Name Generator
Once you’ve come up with your keywords, use our business name generator above. We’ve tried quite a few, and we think ours is the best company name generator out there.
Unlike other brand name generators, we also check the domain name availability, so you can see if the matching domain name is available to register without any additional clicks.
All you need to do is put in 1 or 2 words in the field above, then click Generate.
If you don’t like any of the first set of name ideas, try again with other keywords.
With our business name generator, you can easily click on one of the generated domain names to buy it. If the domain you want isn’t available, you can click on the WHOIS link to find out details about the current ownership.
Finding a catchy name for your business can be really difficult, so let our A.I powered company name generator come up with a creative business name for you.
7. Pick the Right Domain Extension
What if you find just the right name for your company but someone else has already registered the .com? It can be very tempting to pick a different domain extension, like .org or .net, instead.
This isn’t a good idea. Customers who hear about your business from someone else, perhaps in a mention on social media, might simply guess that your domain is a .com. This is why we always recommend looking for an available domain that has a .com suffix.
What to do Next?
Now that you have picked a company name for your business, the next step is to set up a website. Here are some helpful tutorials:
- How to make a business website (no technical skills needed)
- How to create a blog with WordPress (EASY guide)
- How to start an online store (step by step)
- How to build a membership site (ultimate guide)
- How to sell online courses on your website (and make money)
Our guides are useful for users of all ages and skill levels. However, if you need help, then you can contact our expert team to help you set up your website for free.
Once your website is set up, we also recommend:
- Setup a professional business email address (firstname.lastname@example.org)
- Get a business phone number (with call-waiting, auto-attendant, virtual phone app, etc)
- Create an email newsletter for email marketing
- Install these must have WordPress plugins on your website
- Use our guide to increase your website traffic (27 proven tips)
We hope you found our business name generator tool useful. If you did, then please consider subscribing to our YouTube Channel and get new WordPress video tutorials. You can also find us on Twitter and Facebook.